Close this search box.


In this episode of The Bentonville Beacon, host James Bell is joined by Jessica Pearson, Manager of the Bentonville Moves Coalition, a vibrant alliance of more than five hundred community organizations, local businesses, schools, institutions, civic leaders and engaged residents working together to make the Greater Bentonville Area the safest and most connected city in the Heartland by 2027. With a commitment to creating a mobility network that is equitable to all users, the Bentonville Moves Coalition supports increased transportation choices for Bentonville’s bicycle and pedestrian infrastructure, plus policies and initiatives that improve prosperity, health and quality of life.

As a visionary leader, Jessica previously oversaw the development of twenty-five miles of natural surface trails in Springfield, Missouri. She now leads the Bentonville Moves Coalition to keep the Greater Bentonville Area community informed about projects headed by Trailblazers and the City of Bentonville.

Throughout the episode, Jessica expands on how the Bentonville Moves Coalition’s is bringing their vision to life, emphasizing tactical urbanism, protected routes, and clear road rules to further bolster Bentonville’s amazing quality of life. Additionally, Jessica highlights how upcoming projects, active committees, and a mini-grant program are accelerating Bentonville’s transportation and mobility innovations.

Thanks for tuning in!

Show Notes

Timestamps in this blog are for the audio-only version of the podcast; video timing differs.

(0:52) Introduction to Jessica Pearson

(5:53) About the Bentonville Moves Coalition

(9:50) Highlighting Coalition Members

(14:38) Bentonville Moves Coalition Committees

(19:47) The Coalition’s Mini Grant Program

(23:38) Bicycle Friendly Neighborhoods Designation

(27:30) Jessica’s #BecauseBentonville Story

(30:35) Upcoming Bentonville Moves Coalition Projects

(36:20) Closing Question


James Bell

Bentonville Economic Development

Greater Bentonville Area Chamber of Commerce

Jessica Pearson (

Bentonville Moves Coalition

Get Connected!

Thank you for tuning into this episode of The Bentonville Beacon, brought to you by the Greater Bentonville Area Chamber of Commerce! Join us weekly for more stories and advice from the entrepreneurs, business executives and community leaders who are sparking the rise of the Greater Bentonville Area. If you are interested in starting a business, expanding your current business, or discussing whether your business should have a presence in Greater Bentonville, or would like to discuss this podcast, please contact James Bell at or (479) 273-2841.

Links for Additional Mentions

Bike Trains are Keeping Bentonville on Track to Becoming the Bike Capital of the World

Marley Blonsky

Bentonville coalition awards nearly $40,000 in grants for murals, bike safety videos, greenspace beautification, more (Northwest Arkansas Democrat Gazette)

R. E. Baker Elementary School

Pedal It Forward

First Friday – Downtown Bentonville

Bentonville’s Great Neighborhoods Program

Bridge will take Razorback Greenway into the treetops over Northeast A Street in Bentonville (Northwest Arkansas Democrat Gazette)

8th Street Gateway Park

8th Street Market

Connecting Bentonville – Bike & Pedestrian Master Plan

Nearly $4 million in grants allows Bentonville to offer e-bike rebate program (KNWA FOX24)

Share this episode now:

Subscribe Where You Listen To Podcasts