Summary
On this episode of The Bentonville Beacon, host James Bell is joined by Cat Hutchings, a jewelry e-commerce rockstar with two shops ranked in the top one percent of all Etsy stores, Through SpotLight Jewelry and Moonlight Supplies, Cat has made more than one hundred thousand sales and more than one million dollars in revenue. And she announces a new Etsy store, WonderLight Jewelry, during the show! Throughout the episode, James and Cat discuss her business ventures, the different strategies she has used to exponentially grow them and how having access to Bentonville’s extensive entrepreneurial resources has accelerated her success.

Thanks for tuning in!

‍Show Notes
Timestamps in this blog are for the audio-only version of the podcast; video timing differs.
(0:51) Introduction to Cat
(1:49) About Cat
(5:44) The Journey of Establishing SpotLight Jewelry
(9:56) The Process of Creating New Jewelry
(13:41) Challenges during Business Growth
(18:26) About Moonlight Supplies
(21:34) Cat’s Consulting Business
(27:03) A Day in the Life of a Business Owner
(30:24) About Kiva
(33:35) Advantages of Being an Entrepreneur in Bentonville
(47:24) Cat’s Bentonville and Northwest Arkansas Favorites
(56:34) #BecauseBentonville Story
(1:00:13) Advice to Women Entrepreneurs
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‍Links
JAMES BELL‍‍
‍BENTONVILLE ECONOMIC DEVELOPMENT‍‍‍‍
CAT HUTCHINGS
SPOTLIGHT JEWELRY
MOONLIGHT SUPPLIES
WONDERLIGHT JEWELRY
CATHUTCHINGS.COM

Quotes
“…that’s how [SpotLight Jewelry] started. Then the journey after that and the learning and growth that the business went through, that I went through, has just been absolutely fantastic. And Bentonville has been a huge part of that.” – Cat Hutchings, (8:21)

“I started my Etsy consulting specifically because that’s what I knew so well…I loved thinking of how I can help these people make more money to support their families, to quit their full-time jobs and do what they really love.” – Cat Hutchings, (22:29)
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“Being around the entrepreneurs here in [Bentonville], I don’t think my business could have done what it did without a lot of that support.” – Cat Hutchings, (35:06)

“…it doesn’t matter who you are or where you’re from, how long you’ve been here, there’s always someone that’s willing to reach out and help you.That’s just crazy to me, and I’ve heard you talk about this on the podcast and how unique that is for this area.” – Cat Hutchings, (44:16)

‍Transforming Etsy Success into the Life You Want with Cat Hutchings
On this episode of The Bentonville Beacon, host James Bell is joined by Cat Hutchings, a jewelry e-commerce rockstar with two shops ranked in the top one percent of all Etsy stores, Through SpotLight Jewelry and Moonlight Supplies, Cat has made more than one hundred thousand sales and more than one million dollars in revenue. And she announces a new Etsy store, WonderLight Jewelry, during the show! Throughout the episode, James and Cat discuss her business ventures, the different strategies she has used to exponentially grow them and how having access to Bentonville’s extensive entrepreneurial resources has accelerated her success.

Passion-Fueled Entrepreneurship
After taking an entrepreneurship class on a whim, Cat formulated a business plan for one of her assignments and discovered her passion for creating unique, handcrafted jewelry. Cat turned that passion into a business, and now, over a decade later, SpotLight Jewelry continues to sell pieces that speak to women in all facets of life by invoking joy and celebrating individualism.

“…that’s how [SpotLight Jewelry] started. Then the journey after that and the learning and growth that the business went through, that I went through, has just been absolutely fantastic. And Bentonville has been a huge part of that.” – Cat Hutchings, (8:21)

SpotLight Jewelry’s designs are brought to life with rich textures, colors, themes and unique materials meant to offer inspiring perspectives while spotlighting important moments in people’s lives. Its jewelry is sold with the intention of showcasing the personality of the individual wearing it as well as boosting their confidence. Spotlight Jewelry’s motto is to look for the fun in every situation, and it believes innovation makes for the best product.

Scaling E-commerce Businesses
Cat’s ventures are fueled by women empowerment, diversity and inclusion, leading her to share her Etsy growth expertise with other sellers through her online coaching business. With wanting to help other people do what has brought her so much joy and fulfillment, Cat’s mission is to help Etsy shop owners grow their sales and revenue so they can build the life they want.

“I started my Etsy consulting specifically because that’s what I knew so well…I loved thinking of how I can help these people make more money to support their families, to quit their full-time jobs and do what they really love.” – Cat Hutchings, (22:29)

With over twenty thousand five-star reviews, there’s no doubt Cat has figured out how to tap into the unlimited potential and freedom Etsy offers its sellers.
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Get Connected!
‍Thank you for tuning in to this episode of The Bentonville Beacon! Join us weekly for more stories from entrepreneurs and business leaders who are sparking the rise of Bentonville. If you are interested in discussing whether your business should have a presence in Bentonville or would like to discuss this podcast, please contact James Bell. You may reach James at JBELL@GREATERBENTONVILLE.COM or (479) 273-2841.