Accelerating Outdoor Industry Startups – Part 1
This Bentonville Beacon episode is part one of a bonus series that highlights the third cohort of the Greenhouse Outdoor Recreation Program (GORP). First, host James Bell is joined by Phil Shellhammer, who was recently appointed by Arkansas Governor Sarah Huckabee Sanders to the Natural State Advisory Council. Phil is Director of Business Incubation for the Office of Entrepreneurship and Innovation at the University of Arkansas, and he is responsible for GORP. GORP is a Bentonville-based business incubator focused on the development of innovative solutions within the outdoor recreation industry. After speaking with Phil, James sits down with co-founders of two companies in GORP’s third cohort, including Michael Burton and Clayton Woodruff, CEO and COO of UNCL Co, and Tracy Byrd from Best Ride of Your Life, b-royl. Throughout the episode, James, Phil, Michael, Clayton and Tracy discuss these companies, how the GORP experience is advantageous to founders and why the diversity of GORP’s mentors is important.
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